Founder/CEO ::
BLOG :: Powered by the Sun
BLOG :: Powered by the Sun
About me ::
The Alchemist Activist. Spirits Consultant.
Culturally Conscious Marketing Expert.
For the past 8 years I’ve works behind the scenes with some of the world's largest spirits brands in a variety of roles. From product and brand development, to advising on M&A deals, to crafting unique marketing strategies, to advocating for more diversity and inclusion internally with staffing and externally with consumers, I’ve had my hand in all aspects of taking the spirits industry to the next level.
With over 20 years of event planning and marketing experience, my skills are innate and honest. Having the ability to observe and listen, helps me see the 'holes' in any business strategy and my desire to 'fix it' fuels me to curate successful strategic plans resulting in impressive business growth. My influence has helped create a more mindful, culturally conscious, and inclusive spirits industry and I’m very proud of that!
My personal passions center around women’s empowerment and Alchemic Activism. This allows me the opportunity to utilize my spiritual gifts of foresight and intuition with a variety of healing modalities (including channeling) to advocate and lead much-needed change in our society. I also create sacred spaces and events where women can discover and align with their Divine purpose. I often share my personal spiritual journey of discovering my Divine Assignment - ironically through the America’s Native Spirit…. bourbon.
Featured In ::
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ESSENCE
Let’s Toast: What’s The Difference Between Bourbon And Whiskey?
Dominique Fluker | July 12, 2024 -
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imbibe Magazine
Episode 102: For Samara Davis, Bourbon Is Just the Beginning
Paul Clarke | July 2 2024 -
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Edition Modern Luxury
Black Bourbon Society is Drinking to Diversity
Gabrielle Nicole Pharms | April 6, 2023 -
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Garden & Gun
Whiskey Trailblazer: Samara B. Davis, the founder of Black Bourbon Society, on standout sips and setting a welcoming table.
Tom Wilmes | February/March 2022 -
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Wine Enthusiast
40 Under 40 Tastemaker 2020
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Food & Wine
The Black Bourbon Society Offers Community and Camaraderie to Whiskey Lovers
Patrice Yursik | September 17, 2020 -
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Forbes
How This Entrepreneur Is Creating Space For African-American Bourbon Enthusiasts
Dominique Fluker | June 10, 2019 -
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New York Times
Yes, African-Americans Drink Bourbon.
You’d Never Know It From the Marketing.
Clay Risen | May 20, 2019
WORK WITH ME ::
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Leadership and Team Management
Data-Driven Decision Making
Business Development
Strategic Planning and Execution
Financial Management
Marketing and Brand Development
Product Development
Diversity and Inclusion Advocacy
Stakeholder Engagement
Negotiation and Conflict Resolution
Public Speaking and Communication
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Speaking Engagements
Event Hosting
Panel Discussions
Spirits Education/Tastings
TV/Film
Spirits Competition Judge
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Social Media Influence
Experiential Marketing
Brand Strategy
Spirits Education
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Society Marketing Group
Black Bourbon Society
Diversity Distilled
My role in the spirits industry is meant to break up traditional marketing and business models and to replace them with thoughtful strategies that engage consumers on a unique and individual level that invites them to become part of the narrative of the brands I work with. This is where influence meets disruption thus creating an outcome that is remarkable and revolutionary.
- Samara B Davis
